Title: Connection 

Project Description

Beirut Digital District commissioned the artist Jorge Rodríguez-Gerada, in collaboration with BAD. Built by Associative Data, to paint a mural in the district of Bachoura on a building that bears the marks of war and awaits to be re-built in Beirut, Lebanon.

Many societies have been shadowed lately by wars and conflicts, putting a tremendous weight on children’s education and future. Gerada’s concepts have been long driven by social parameters. Titled ‘Connection’ the mural portrays a young boy exploring an Arduino board, alluding to the essential need for innovation and education in building a better future for the society.

After the conflicts that have violently marked the city of Beirut, and with Bachoura being once the front line of the devastating 1975 Civil war, BDD is pumping new blood into Bachoura, making it the heart of a living, integrated, forward-looking community and transforming it into an intelligent digital neighborhood, while preserving its heritage and diversity.


About Beirut Digital District

BDD is a self-sustainable and innovative WORK, LIVE, and PLAY neighborhood aiming to attract more than 10,000 dynamic and creative individuals by offering them smart offices and the ideal business and living environment, along with value added services and state-of-the-art infrastructure. The project is built on 5 solid foundations: Community, Business Cluster, Design, Sustainability, and Work/Life balance.

BDD believes that education, specifically STEM education, is the best legacy one can give to future generations and that it is only when we combine culture and math, arts and sciences, engineering and design, that innovation and creativity are unleashed.

Therefore, BDD collaborated with Jorge Rodriguez Gerada and BAD. Built by Associative Data, to portray a child working on an Arduino Board to emphasize the importance of STEM knowledge in transforming the past and building for the future.


About Jorge Rodriguez Gerada

Born in Cuba in 1966, raised in the US and currently residing in Barcelona, Jorge Rodríguez-Gerada is a visual artist internationally known for his innovative artistic work and for the multiplicity of technics that he applies in his prolific production.

His work, created in extraordinary large scales, is visible from space and needs to be photographed from the sky, even by satellites. The dimension of the artwork is intrinsic to the importance of what is being said, from questioning complex social issues, such as identity, human rights or climate change.

He has created his work in diverse places: Amsterdam, New Zealand, London, Sao Paulo and Bahrain are just a few examples. He has exhibited in galleries such as Galería N2 (Barcelona) and Galerie MathGoth (Paris) and has been part of prestigious publications about urban art such as the TATE Gallery catalogue in London, Street Art. The Graffiti Revolution (Cedar Lewisohn, 2008) of Designing Obama (Scott Thomas, 2009).

About BAD. Built by Associative Data

BAD. Built by Associative Data is a young international design and architectural practice with several offices in Spain (Barcelona), Dublin (Ireland), and Lebanon (Beirut) . They provide a full range of design services using the latest knowledge offered by digital technologies, sustainable practices, and networked processes. Their strong interest in art, drove them to a successful collaboration with the talented artist, Gerada on a first project/competition they won in San Antonio Texas. This dynamic creates an active exciting synergy between Art and Architecture.”

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